We are Minc Marketing and we specialise in creating imaginative promotional products, that get people talking. Acquired by Village Roadshow in 2015, we have grown to become one of Australia’s leading providers.
We brainstorm fresh ideas to promote your brand, and generate the word-of-mouth publicity you’re looking for. In addition to a huge range of off the shelf products we also specialise in coming up with unique solutions to meet your brief.
We take pride in getting the job done properly, and go out of our way (even getting a plane to oversee production!) is just a regular part of what we do.
We thoroughly get to know your brand, and proactively show you new ideas that have been sourced around the world.
Collectively we have a huge amount of industry experience, as well as extensive promotional products knowledge.
Our high level of client retention is testament to our service, and we love taking on new projects and coming up with unique ideas.
We are members of PPAI and APPA, the governing body of the promotional products industry in Australia.
Through our ownership by Village Roadshow, our clients can rest assured that we have the facilities, infrastructure and rigour in our business to manage even the largest projects.
It’s important to us to make you look good, so we make sure we exceed above and beyond your expectations.
Challenge:To launch a new product with a retail look and feel, as part of the Jenny Craig 25th Anniversary celebration. The promotional product needed to reinforce their message of ‘healthy approach to weight loss’, glamour feel and increase pedometer sales.
Solution:Minc Marketing thought outside the box by designing a “Limited Addition” pedometer with updated fitness functionality, pearlescent case and featuring a diamante to add a touch of Glamour. The gift box was also designed to enhance shelf appeal and provide encouragement to achieve health goals.
Results:Jenny Craig were delighted with the promotional product! As it exceeded their expectations in cost, delivery and positive uplift to previous pedometer sales.
Challenge:To produce the promotional merchandise for The Blue Ribbon Foundation’s ‘Blue Ribbon Day’.The main aim of the campaign was to generate brand awareness and exposure as well as provide customers with memorabilia they can hold onto forever.
Solution:MINC Marketing produced an assortment of promotional merchandise including stickers, badges and shipper boxes for countertops which were displayed in Woolworths stores across Victoria.
Results:The campaign well exceeded The Blue Ribbon Foundations expectations and increased brand awareness.
Challenge:The objective was to provide Medibank Private with promotional merchandise that gave an opportunity to enhance exposure at junior tennis events throughout NSW.
Solution:Through extensive research Minc Marketing identified children that played tennis had trouble keeping score of the game, as they were learning the fundamentals of the game at the same time. Minc Marketing thought outside the box and created the innovative ‘tennis scorer’.
Results:Minc supplied the fully integrated promotion from concept, design, manufacture and distribution all within a limited time frame of approximately 8 weeks. “The tennis scorer proved to be one of the most talked about items of the Tennis season. Medibank Private was thrilled and said "The Minc Marketing Group met and outperformed our criteria of a quality product on time and on budget!" - Medibank
Brief:Rinnai’s key objective was to provide a strong point of difference in a cluttered market, drive sales and appeal to their customers.Minc rose to the challenge and came up with an innovative 'gift with purchase' idea to meet this objective.
Solution:We proposed multiple customised promotional products to meet Rinnai’s needs. Following the pitch process, Rinnai chose a fun and innovative idea we proposed: the Rinnai Drone.Customers that purchased a Rinnai infinity within the promotional period would receive this must have 'big boys' toy.
Results:The Rinnai Drone was a great success, with sales for the Rinnai Infinity being the highest since 2012. Rinnai needed to almost double the order to keep up with the demand.
Brief:To create new merchandise for Olivia Newton-John Cancer Wellness and Research Centre’s online store.ONJ have never had a merchandise range before so the brief was pretty open.
Solution:We put our thinking hats on to come up with an array of vibrant and exciting merchandise ideas, that were on trend and on brand.ONJ selected the desired range for the online merchandise store from several ideas. From pitch to production, we kept the client in the loop to ensure each delivered product met the brief, brand and budget.
Results:The products are a big hit with the attendees at ONJ events held annually. Stay tuned to see them online soon.
Brief:Melbourne Rebels came to us seeking a new and exciting range of merchandise tailored for each of their membership groups, from Weary Dunlop to Little Rebels.
Solution:We brainstormed and pitched a number of different merchandise ideas keeping in mind the end user for each membership pack and the budget assigned.
Results:Melbourne Rebels were so delighted with the result, they commissioned Minc to our 2nd brief, The Road to Rebels. We look forward to showing you all the results soon.
P (03) 8416 3315 | E email@example.com
Head office Level 1, 500 Chapel Street, South Yarra, VIC 3141 Australia